This request from an author whose book I was coordinating a few years ago opened my eyes to the psychology of fonts. She wanted to send questionnaires to a bunch of people and, since she was far off in Russia, wanted me to do the sending.
“I find that this is a most readable font and people always reply when I send it in this font,” she explained.
That set me thinking about fonts and the visual persuasion strategy. Just as we respond better to some handwriting, is it true that we respond better to some fonts? Father Google said yes.
And, just as handwriting can tell us a lot about the writer, can the computer fonts tell us anything about the person using them?
Oh yes, said Father Google again, throwing an old study The psychology of Fonts, by Dr Aric Sigman, commissioned by Lexmark Printers, at me.